More is possible

We continue to challenge the industry with a constant
focus on innovation to improve performance.

Adidas exclusive


Expressing craftsmanship, creativity, and culture.
Adidas presented a unique collaboration
with various partners and families.

  • Exclusive moments

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    Catch a glimpse of this year’s
    best member moments. Join the club
    and don’t miss the next one!

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    • Run for the oceans
      5 million participants helped clean up 500,000 pounds of plastic waste by tracking more than 34 million miles in the adidas Running app.
    • Golden ticket
      A handful of lucky members won exclusive access to some of our most coveted drops in the CONFIRMED app with our Golden Ticket sweepstakes.
    • Vip home game experience
      Level 4 members were invited to join our giveaway for a chance to win tickets to the adidas box, side-pitch access before the game and a home jersey giveaway.
    • Signed products
      Signed soccer cleats, t-shirts and basketball shoes by top athletes were just some of this year’s signed products made available for members to win.
    • Train with your hero
      A few lucky members won the opportunity to train with their hero after having completed active challenges in the adidas Running and Training app.
    • Members week
      This festival celebrated the best of adidas, bringing members together with the biggest artists and athletes for a week-long event full of products drops, experiences and rewards.
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Interested in


The company's product includes footwear, apparel
and accessories such as fitness equipment, and hats.

Everything we do is rooted in sport.


Key to our success and the execution of our strategy ‘Own the Game’, are our people and our culture.
They bring our identity to life, defined by our purpose, mission, and attitude.

  • Our Purpose

    Our purpose, ‘through sport, we have the power to change lives’, guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.

  • Our Mission

    Athletes do not settle for average. And neither do we. We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. We are the best when we are the credible, inclusive, and sustainable leader in our industry.

  • Our Attitude

    At adidas, we are rebellious optimists driven by action, with a desire to shape a better future together. We see the world of sport and culture with possibility where others only see the impossible. ‘Impossible is Nothing’ is not a tagline for us. By being optimistic and knowing the power of sport, we see endless possibilities to apply this power and push all people forward with action.

  • About history


    Looking ahead to the future,
    always remembering where we came from.
    This is our story.

    • 1924

      Adi Dassler registered the ‘Gebrüder Dassler Schuhfabrik’ in 1924 and embarked on his mission to provide athletes with the best possible equipment.

    • 1928

      Gold medals in Amsterdam and Berlin were first rewards and milestones – and only the start of our story.

    • 1949

      Adi Dassler registered the ‘Adi Dassler adidas Sportschuhfabrik’ and a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. - From humble beginnings to a global success story

    • 1954

      Who would have thought that screw-in studs on lightweight football boots would help write history? the German national football team faced the unbeatable Hungarians in the 1954 World Cup final. Their unbelievable victory made adidas and its founder a household name on football pitches everywhere.

    • 1970

      adidas delivered the official ball, TELSTAR, for the 1970 FIFA World Cup™ for the first time. It was the beginning of a wonderful partnership, with adidas providing the official match ball for every FIFA World Cup™ that followed.

Get in touch


It is very important for us to keep in touch
with you, so we are always ready to answer
any question that interests you. Just shoot!

  • media
    adidas ag media relation
    +49 9132 84 2352
  • investor relations
    adidas ag investor relation
    +49 9132 84 2352
  • sustainability
    adidas ag social &
    environmental affairs
    +49 9132 84 0
  • adidas address
  • World of Sports Adi-Dassler-Straße 1
    91074 Herzogenaurach Germany
  • Stories, style, and sporting goods at adidas, since 1949

    Through sports, we have the power to change lives. Sports keep us fit. They keep us mindful. They bring us together. Athletes inspire us. They help us to get up and get moving. And sporting goods featuring the latest technologies help us beat our personal best. adidas is home to the runner, the basketball player, the soccer kid, the fitness enthusiast, the yogi. And even the weekend hiker looking to escape the city. The 3-Stripes are everywhere and anywhere. In sports. In music. On life’s stages. Before the whistle blows, during the race, and at the finish line. We’re here to support creators. To improve their game. To live their lives. And to change the world.

    adidas is about more than sportswear and workout clothes. We partner with the best in the industry to co-create. This way we offer our fans the sporting goods, style and clothing that match the athletic needs, while keeping sustainability in mind. We’re here to support creators. Improve their game. Create change. And we think about the impact we have on our world.

  • Workout clothes, for any sport

    adidas designs for athletes of all kinds. Creators who love to change the game. People who challenge conventions, break the rules, and define new ones. Then break them all over again. We design sports apparel that gets you moving, winning, and living life to the fullest. We create bras and tights for female athletes who play just as hard as the men. From low to high support. Maximum comfort. We design, innovate and iterate. We test new technologies in action. On the field, the track, the court, and in the pool. We’re inspired by retro workout clothes, creating new streetwear essentials. From NMD and Ozweego to our Firebird tracksuits. From Stan Smith to Superstar. Classic sports models are brought back to life on the streets and the stages around the world.

    Through our collections we blur the borders between high fashion and high performance. Like our adidas by Stella McCartney athletic clothing collection – designed to look the part inside and outside of the gym. Or some of our adidas Originals lifestyle pieces, that can be worn as sports apparel too. Our lives are constantly changing. Becoming more and more versatile. And adidas designs with that in mind.